all electric, now!
(facelift campaign, 2020)
In 2020, smart went fully electric. We skipped classic car shots and went analog to capture the city-ready energy of the electric smart.
Bold and punchy statements conveyed the perks of being a true city dweller.
AGENTUR: BBDO BERLIN
EXECUTIVE CREATIVE DIRECTOR: SIYAMAK JUNG
CREATIVE DIRECTORS: ERICK BARRIOS HERNANDEZ, WOLFGANG WARZILEK
ART DIRECTOR: ERIN CONBOY
DESIGNER: MARIJE SCHMITZ-NIEHAUS
COPYWRITERS: MANUEL FAGIR, DARA KLEYER, MICHELLE KRAHNENFELD