hi you, it's mi!
I'm a copywriter, content creative, and localization editor currently based in Berlin. I help health, fitness & lifestyle brands and creators turn ideas into words that inspire action. Yes, I also write in Deutsch.
ways we can work together
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I help brands turn ideas into words that move people. With extensive agency experience and a background in sports science, my main focus is on health, fitness, and lifestyle brands. From creative concepting to long- and short-form copy for websites, social media, banners, emails, and more, I craft messaging that connects, converts, and builds lasting relationships with your audience.
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I combine my background in sports science with years of agency experience to support health, fitness, and lifestyle creators and brands in communicating what truly matters. From planning and scheduling to editing and publishing, I make sure your content connects with your audience and delivers real results.
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I help brands adapt their content so it resonates with local audiences. During my time at agencies, I worked on adaptations for brands like smart and Milka. Nowadays, I localize content (also with the help of AI) for health, fitness, and lifestyle brands to make sure they speak with strength and clarity to the German market.
about mi
Everyone has a childhood story that gets told at family gatherings.
Mine is about how I once fell asleep while reading a book on the toilet.
Ever since I can remember, words and languages have fascinated me. I was the kid who read every street sign, every advertising poster, every cereal box at the breakfast table. My mind has always been active — just like my body.
Today, that curiosity has turned into my work. As a creative, I help brands in health, fitness, and wellness turn ideas into words that connect with people.
When I'm not working with words, you’ll probably find me working out in the gym, coaching individual people, or teaching group workouts. And when I’m not surfing on my phone for the latest TikTok trends, I’m probably surfing waves in the ocean.
TOOLS 🔨
CrowdIn
Notion
Asana
Canva
Google Analytics
Adobe Photoshop
LANGUAGES 🗣️
German (native)
English (fluent)
Spanish (basics)
EXPERIENCE ✍🏻
Freelancer since 2024
Ogilvy Berlin 2022 – 2024
BBDO Berlin 2019 – 2022
dorland 2016 – 2019
KNOWLEDGE 🧠
Campaign Conception
Copywriting
Voiceover direction
(AI) Localization EN ↔ DE
Content Creation
Content Management
Brands I have worked with: