the 1-star review
(radio campaign, 2021)
For 30 years, Deutsche Bahn has been taking people across Germany. On the occasion of the ICE’s anniversary, we transformed negative Google reviews into an invitation to explore Germany’s contemporary historical sites.
We read real one-star reviews out loud.
The message? Don’t trust the review. Go see for yourself.
And with the Super Sparpreis from Deutsche Bahn, getting there has never been cheaper.
So if you end up complaining, at least complain about the city.
This time, Deutsche Bahn isn’t the problem.
AGENTUR: BBDO BERLIN
CREATIVE DIRECTOR (COPY): MANUEL FAGIR
COPYWRITERS: DARIA WITTE, MICHELLE KRAHNENFELD