welcome home champs
(product launch 2021)
Your home is your comfort zone. A place where you can train your way, be yourself, and forget the eyes of others.
With “Welcome Home Champs” Horizon Fitness introduces Horizon@Mirror and Horizon@Cycle—home fitness devices that celebrate effort over stats.
To bring this idea to life, we created bold campaign visuals with vibrant colors and punchy messages. The striking motifs capture the confidence that comes from working out in your own space—where you’re free to move, sweat, and push yourself without judgment.
The campaign was primarily rolled out online, reaching audiences through social media and digital advertising banners.
AGENTUR: BBDO BERLIN
CREATIVE DIRECTORS: ANDY TRAN, MANUEL FAGIR, ANNIKA STIERL
PROJECT DIRECTOR: ANJA SCHWARZMANN
DESIGN: MARIJE SCHMITZ-NIEHAUS, MAXIM WEINSTEIN
DIGITAL CREATIVE: LIA HERMANN
ART DIRECTOR: ANASTASIIA CHERNIAVSKA
COPYWRITERS: DARIA WITTE, MICHELLE KRAHNENFELD