no birthday for §218
(awareness campaign, 2021)
“Anyone who terminates a pregnancy can face up to three years in prison or a fine {…}”
Not exactly a birthday to celebrate: in 2021, Paragraph 218 of the German Criminal Code turned 150—despite 64% of Germans opposing it.*
Together with Terre des Femmes, we advocated for the decriminalization of abortion ahead of the federal elections.
*2,046 respondents, representative by age (18+), gender, and region. Survey period: 27–30 Aug 2021.
Uteri in different colors represent the individual situation of each woman.
AGENTUR: BBDO BERLIN
CREATIVE DIRECTOR: JEANNETTE BOHNÉ
PROJECT DIRECTOR: ANJA SCHWARZMANN
HEAD OF ART: SAYDAN ÇELIK
ART DIRECTOR: TATJANA GENIN
COPYWRITER: MICHELLE KRAHNENFELD
Medien: MEEDIA W&V PRESSEPORTAL